Chartbreaker: Maneskin on the success of “Beggin ‘”
“Bigger” is the story of Måneskin (David and De Angelis, with guitarist Thomas Raggi and drummer Ethan Torchio) since May, when the quartet won first prize at the Eurovision Song Contest with the tumultuous rave-up ” Zitti e buoni. ”Within two months of that win,“ Zitti ”took off globally, peaking at No. 22 on the Billboard Global 200 song chart. Meanwhile, their new single, “I Wanna Be Your Slave,” proved even more explosive, reaching No. 13 on the charts and making waves with the group’s gender-specific fashion and inclusive sexual positivity. the song clip.
However, that’s neither of those new songs, both featured on the band’s 2021 album. Teatro d’ira: Vol. I, which marked the group’s biggest worldwide hit – or the only song that broke them in the US on the Billboard Hot 100. Rather, those honors belong to the group’s 2017 revival of the Four Seasons’ soul-pop hit ” Beggin ‘”, which unexpectedly went viral on TikTok and made its way to streaming services nationally and internationally. The song then peaked at No.3 on the Global 200 and No.35 on the Hot 100.
“From video creations and covers on TikTok to the continuous stream of user-generated content on YouTube, the music finds new listeners every day and quickly converts them into band fans,” said Brian Vinikoor, senior vice president of marketing of Arista. “It’s not just that people are discovering the music, it’s that they engage with the band, interested in learning their story, connect with them on social media and continue to learn more about the band’s music.
The cover of “Beggin ‘” dates back to the Måneskin group’s first breakthrough, as contenders for the Italian version of the Musical Reality Contest The X factor in 2017, just two years after the group formed as a high school student in Rome. The quartet’s supple and muscular interpretation of the series’ classic pop funk was well received by audiences – “It was our first standing ovation,” David recalls – and although the group ended up finishing second in the series, the song stuck in their catalog, appearing on their debut EP Selected, released by Sony Latin later that year (in July, the band also signed with their US label partner, Arista).
Their local fans also got stuck. Although Italy doesn’t have much of a rock scene historically, the band made enough of an impression to top the Italian charts with their debut album of 2018. He ballo della vita, and ultimately win the Sanermo Music Festival 2021, which earned them their Eurovision entry as Italian contenders – a rare feat for an Italian rock band. But if Eurovision is often a springboard for artists to find greater European success, it is much rarer that it takes them to America.
However, the timing is fortuitous for Måneskin, as they come at a time when popular music in the United States lends itself more to traditional guitar-based rock than it has for many years. While De Angelis jokingly responds “no one” when asked about artists they consider current peers, the group salutes fellow classic rock revivalists Greta Van Fleet (“really great musicians”) and singer / songwriter Olivia Rodrigo, whose “Good 4 U” (“We always dance to it!”) battled “Beggin ‘” to top the world charts. “It’s coming back,” Damiano nods about the return of rock. “But it kind of never went away.”